Egham, UK, 07th October 2014 Triometric, a leading provider of XML business intelligence to the online travel industry, is exhibiting for the first time at IATA’s World Passenger Symposium (WPS) taking place 15-17th October in San Diego. This key annual Convention brings together senior representatives to review common solutions to industry challenges. This year’s major themes are the ‘Revolution in Distribution’ and the Millennial Customer.

NDC is IATA’s collaborative industry initiative to establish a common, open XML-based standard and it will be a key discussion point. XML is at the heart of current airline ancillary merchandising strategies, and the Triometric team will be demonstrating its XML analytics platform customised for airlines. A White Paper explaining XML in the context of NDC will also be available at the show and for download.

Triometric empowers airline retailing and distribution through its powerful web services monitoring and analytics platform, delivering deep insights into search and booking traffic. Armed with customer insight that counts, airlines can take action to optimize performance and improve revenues.

Matthew Goulden, CEO of Triometric who will be attending the Symposium said, “Helping online travel companies make sense of their XML data is what we do best as testified by growing customer base which now includes S7, one of Russia’s largest airlines. We are pleased to present at WPS our Web Services Analyzer designed to help airlines get ahead in ancillary merchandising and NDC implementation.”
Event Details:

Who: International Air Transportation Association (IATA)
What: World Passenger Symposium (WPS)
Where: Booth #201 at Hilton Bayview, San Diego, California, USA
When: 15 – 17th October, 2014

Triometric experts Jonathan Boffey and Alex Beet will be available to answer questions and demonstrate the capabilities of the platform for airlines. To schedule an appointment send an email to Tamas Krajecz (; or call +441784 270400. To learn more about Triometric Analyzer for Airlines, visit
About Triometric

Triometric is a specialist provider of XML-based business intelligence and operational analytics designed to help online travel companies meet the challenges and opportunities of today’s fragmented distribution landscape. Triometric technology helps customers manage complex distribution dynamics by giving them deep insight into their search and booking traffic. This actionable intelligence enables them to improve their business performance by reducing costs and increasing revenue.

Triometric Triometric Web Services Analyzer is a powerful end-to-end web services monitoring and analytics tool delivering actionable intelligence and operational management to meet the diverse needs of travel companies including airlines, hotels, online travel agencies, meta search engines and hotel wholesalers.

Triometric is a privately held company based in Surrey, United Kingdom. Customers include S7, Thomson Reuters, HSBC, Hotelbeds, GTA, Miki Travel and Bonotel.
About IATA

The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 240 airlines or 84% of total air traffic. The association supports many areas of aviation activity and helps formulate industry policy on critical aviation issues.

NDC (New Distribution Capability) is a travel industry-supported program (NDC Program) launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard). The NDC Standard will enhance the capability of communications between airlines and travel agents. The NDC Standard will be open to any third party, intermediary, IT provider or non-IATA member, to implement and use.
Press Contact:

Sonja Woodman
Marketing Manager, Triometric
Tel: +44 (0) 1784 270400

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